Payday Loan Warning: Top Search Engine Results Don't Mean Top Quality
Many Internet users trust the search engines to provide them with quality websites when they perform an online search, however a recent study showed that searches for keywords in the online loan industry like: "Payday Loans", "Cash Advances" and "Online Payday Lenders" produced results that included several websites that have multiple consumer complaints. A handful of web sites continually showed up at the top of the search results in the major search engines however when they were checked against Better Business Bureau records, these same sites have numerous complaints lodged against them with several regulatory organizations. Complaint for things like no customer service, deceptive advertising and undisclosed fees were commonly submitted by consumers.
Online Payday Loans now account for the majority of cash advances that are issued in the United States. Advances in online technology now allow the lenders to offer loans that are approved instantly over the internet and funded in about an hour with no credit check, faxing or phone calls between the lender and the borrower. The loan is deposited directly into the borrowers checking account and the payments are later deducted from the same account as scheduled.
Loans that are issued to the borrower in under an hour obviously offer a lot of advantages, however because the borrower is typically in a hurry to get the needed cash, they simply chose the first or second company that shows up in the search engine when they do an online search for a payday loan related keyword. Unfortunately the search engines do not take into consideration if any of those sites appearing at the top of the search results have had complaints lodged against them by several consumers.
Sites such as PaydayOne, PaydayMax, PersonalCashAdvance, PaydayLoan90 and PaydayOK all received either a grade of D- or an F from the Better Business Bureau. A couple of these companies had 40 registered complaints or more and in the case of PaydayMax; of 14 total complaints filed with the BBB last week, the company has failed to even respond to 13 of those consumer complaints. All of these sites were repeatedly found towards the top of the search results in most of the major Internet search engines and therefore represent a lot of consumer complaints.
Deceptive advertising claims was the number one complaint filed against these companies and close behind were complaints that customer service was difficult to contact or that the company did not provide the services exactly as described in their advertising and web site content.
All of the major search engines use several factors to determine which websites they display at the top of their search results, but unfortunately reliability reports do not factor into the process. The ranking system is handled by sophisticated computer algorithms and to some extent those algorithms can be manipulated by computer experts who understand how they are calculated. That means as long as the sites with complaints hire the right people to work on their websites, they can maintain their position atop the search engines regardless of how badly they treat their customers.
The best way to protect yourself against these unscrupulous websites with numerous complaints is to do a more specific search for a term like: "Payday Loans With No Complaints" instead of searching for a general term like: "Payday Loans". Consumer reviews are important as well. Don't fall for the website that offers it's own expert review – I mean who do you think is doing the review??? Look specifically for sites that have consumer reviews and the ones that will allow you to post your own reviews too. If there is a way for you to post your own review, it's much more likely that the reviews you already see are the genuine thing from real people who have used the service before you.
Advances in search engine algorithms are heading in the right direction and hopefully, before too long, consumers will be able to search with confidence that the top search results will also provide a top level of reliability, but until then, "Buyer Beware".
Looking to find the most reliable Payday Loan sites that have no registered complaints? n visit www.BestOnlinePaydayLoan.com to find the best sites with real consumer reviews for on Payday Loans Online for you.
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